What is an outlet store?

We’re here to debunk the myths of outlet shopping and the benefits of shopping right here at London Designer Outlet.

We’ve all heard it before – “I’m not shopping at an outlet store, it’s just unwanted past season and damaged items.” – but how true is this statement? Not at all! So what is an outlet store? Let’s start with the basics…

What is an outlet store?

An outlet store (sometimes called a factory outlet) is a shop that sells items at discounted prices. If you’re looking for designer, branded items at a fraction of the cost, then look no further than LDO.

While high streets offer limited time only sales, at outlet stores you will benefit from offers and every day bargains all year round. 

Many of the offers will not be found anywhere else, and despite popular belief, they include on trend fashion from big name designer brands too.

What’s even better? As the stock comes directly from the brands you all know and love – the exceptional quality you’d expect still remains, as does a few extra ££s in your pocket.

A spokesperson for M&S in a Guardian article says its outlets are made up of “essential and bestselling products from previous seasons that we know our customers love, so we bring them back for a discounted price at a time which is seasonally relevant, as well as excess and clearance stock.”

“Prices are typically 50% off the original selling price, with further reductions of up to 70% in their clearance area.”

What can you buy at an outlet store?

Forget the myth of past season clothing and shoes that didn’t make it to the tills – outlet stores actually stock the most popular items from previous seasons that perhaps were out of stock at the time due to high demand. This gives you a second chance to buy sought-after items at a fraction of the price while still keeping bang up to date with the current season’s trends.

There’s more to LDO!

We’re so much more than bargain shopping at London Designer Outlet, with family-friendly restaurants aplenty and a nine-screen Cineworld cinema to enjoy.

We also host regular events and there are some store-specific offerings including tailoring, shoe fitting and gift wrapping – adding to your shopping experience!

If you’re looking for designer branded items at a fraction of high street prices, look no further than London Designer Outlet.  With over 70 stores and up to 70% off all year round, you’re sure to leave with a bargain. 


What day is best to shop at outlets?

We don’t want to give all our secrets away but if you’re asking… At LDO, Tuesdays and Saturdays are the main delivery days and your best shot of getting hot-off-the-press buys.

With amazing deals every day, “the early bird gets the worm” definitely rings true. If you’re looking for a specific item in one of our 70+ stores, come early to avoid the rush and give yourself a pick of the crop on the deals and discounts available.

Why are outlets cheaper than normal shops?

Outlets are able to offer customers daily bargains and discounted deals as the items they’re selling aren’t always from this season’s collections.

That doesn’t mean they’re not popular items, but they are probably no longer available on the high street. This means the price can be decreased – often by a hefty amount!

There’s also special ‘made for outlet’ collections – meaning you’ll be able to get exclusive items that aren’t available anywhere else on the market. We all love to have something no one else has, right? These lines are made with outlets in mind, producing items that are high in demand and known to sell well. Check out our latest offers for a sneak peak at some of the bargains available.

What’s the difference between outlet and retail stores?

The key, obvious difference between these two types of stores is the price.

The quality of wardrobe favourites found at outlets remains the same as a retail store except there’s a significant price drop when you get to the tills.

On the high street, you’ll only be able to bag a bargain at certain times throughout the year, like the Black Friday sales or special in-store events. In outlet stores like at London Designer Outlet, you get the most for your money – All. The. Time. How good is that? Visit us and see for yourself.

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